I picked up a book yesterday for 50 pesos. And it’s a Filipiniana. So that’s surprising.
The book is entitled “Taga sa Bato” by Ted T. Antonio. First published by Ateneo de Manila University Press in 1994. It is a compilation of Tagalog poems from 1973 – 1988.
But no, there’s no Filipiniana sale going on…
The book was probably misplaced because it was in the international section (I also got Michael Phelp’s “No Limits” for P100). Foreign titles usually goes on sale. Local titles – well, rare as a unicorn.
What I want to see is for the Filipiniana titles prices to go down.
We need to get Filipinos to read Filipinos – ensuring the Filipiniana are cheaper is a needle moving on the right direction. Comic, magazines and pocket books are the most profitable publications out there, partly, because they’re cheap and easier to read.
The price is a factor. I read a lot but I won’t spend more than 200 or 300 pesos for a book. Every peso counts these days. Books are not supposed to wreck a person’s budget.
I’ve been reading LMG (The Anthology of Leon Ma. Guererro) from the shelves of Powerbooks because it cost 1000+! Who are going to buy these books? Certainly not the average folks.
Not that Filipinos would pick up Filipiniana titles once the prices drop, of course, our schools needs to do their part.
I don’t believe Filipinos, especially students, won’t be interested in Filipino history books for example – Ambeth Ocampo already showed us it can be sold – and in high volumes!
We just have to somehow find a way to keep the prices low.
And, make people like Ambeth write…