The ALDUB Phenomenon and Filipino Values

Before I get in trouble with supporters of this new ALDUB love team, let me say that I have only seen a few episodes, two actually, the one that I like was the cancelled wedding affair where Yaya Dub fainted (turns out that’s real). So I am not an expert as you can see but rather a casual fan of the Kalyeserye.

What Joey de Leon labelled as Kalyeserye was purely accidental a friend told me but it took off like it did and now people moves their lunch breaks just to get a glimpse of the tandem and all the character around them.

While the whole Aldub appears to have been a happy accident, the scouting eyes of the comedic geniuses behind Eat Bulaga is not. They get the right guys, most not really big showbiz names, to join their show. That’s why they’re still in business after all these years.

Ok, so why am I even writing about this.

It is refreshing that the Aldub segment is conveying some old values that most Filipinos remembers well but no longer practice.

The Aldub series appeals to the Filipino because it shows them what is now missing in today’s generation—old Filipino values we once held so high. I saw an article stating that the show was some divine creation, well, I won’t go that far but what I know is that it struck a chord among Filipinos because it mirrors parts of our past.

At least these two still engage in old school “ligawan”.

This may sound odd, and I know the “Lola” is played by a man who once became notorious for his disgusting sex scandal video, but how many of us remembers our overly protective grandma’s just by seeing the character that he plays?

This “Lola Nidora” is also based on a woman that was supposed to have been educated in the old Philippine-Spanish system, from a Spanish-Filipino family, which explains her passion for style, sophistication and educated opinions—and her being so “maldita” at times.

I find all of these very interesting but I’m not surprised that Filipinos identify with this “character” as someone close to them. It’s like hearing Filipinos talk about their conservative Spanish-Filipino mestizo grandparent that spoke Spanish, went to church like clockwork, led their local communities, build beautiful houses, how educated they were—nothing but nice words really.

Whenever I hear these stories I feel that most Filipinos, at least in memory, still cherish the kind of people we once were.


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